Bringing with her 25+ years of leadership roles in marketing, strategic planning, communications, retail operations, sales and program management, Magda joined CIFFC as the FireSmart Canada Program Manager in 2022. This new role was part of a strategic expansion of FireSmart Canada to develop and scale wildland fire prevention and mitigation programming across the country. Building strong relationships with government agencies to support their efforts, engaging with national representatives among key industry sectors and communities directly at risk is Magda’s key focus to help establish FireSmart Canada nationally and grow awareness related to FireSmart principles.