Tim Conrad - CEPCA 2024

Edmonton, Alberta, Canada

September 9 - 11, 2025

Edmonton, Alberta, Canada

September 9 - 11, 2025

Canadian Emergency Preparedness and
Climate Adaptation Convention

Tim Conrad

Tim Conrad

President
Butterfly Effect Communications Inc.

Tim is a seasoned public relations professional who excels in difficult and high-pressure work. Tim has worked in various industries, including natural resources, municipal utilities, dental services, construction, pet services, finance, and events.
He has held leadership roles in emergency management, communications and post-disaster engagements in some of Canada’s largest emergencies. These include record-setting 2023 wildfires in BC’s Cariboo, Squamish-Lillooet and Columbia Shuswap regions, three record-setting British Columbia wildfire seasons from 2017 to 2021, health care and post-secondary education during the COVID-19 pandemic, and the 2013 southern Alberta floods. His work in emergencies has been studied by academics worldwide and adopted in California, New Zealand and Australia.
Tim received the prestigious Shield of Public Service Award from the Canadian Public Relations Society (CPRS) for his exemplary efforts during and after the 2017 wildfires and the Lamp of Service Award in 2022 for distinguished and dedicated volunteer service leading CPRS professional development nationally for nearly a decade.